Sports platforms struggle to sustain engagement outside live events. GameSense redefines the fan experience by blending AI, gamification, and social-driven engagement to captivate audiences before, during, and after the game—turning passive viewers into active participants.
Pre-Sales White label
Lead Designer
May - Jul 2024
4 UX, 5 UI & 2 Devs
Despite a $40B annual investment in sports streaming [source], digital engagement remains heavily dependent on live matches. Fans disengage once the game ends, leading to lost revenue opportunities. Our research revealed:
Low Off-Peak Engagement
Fans disengage outside live matches, limiting platform stickiness.
Fragmented Experience
Disjointed touchpoints disrupt the seamless sports journey.
Monetization Bottleneck
Revenue heavily reliant on live event viewership.
What mega-trends guided our Design Process?
Our Philosophy: Elevating Sports Beyond the Game
The Final Designs
- Maintaining Client Relationships:
- Importance: Extending big accounts like beIN requires convincing clients of our capabilities and chemistry.
- Learning: Scheduled 1-1s with the Point of Contact to help craft their vision weekly, building rapport and trust.
- Action: Ensure regular, meaningful interactions to strengthen client relationships and secure future phases.
- Dealing with Countless Change Requests:
- Challenge: A 4-sprint design timeline extended to 8.5 sprints due to numerous change requests, altering the main brief.
- Learning: Misalignment between the client's Point of Contact and stakeholders caused delays.
- Action: Schedule a Stakeholder workshop at the project's kick-off to align all parties and avoid internal conflicts.
- Ensuring Tech Feasibility:
- Challenge: Introduced 15 new widgets on the match page, requiring a steep learning curve with Opta Widget Maker by Stats Perform.
- Learning: Provided devs with code snippets, ensuring tech feasibility while designing.
- Action: Continuously assess and ensure technical feasibility during the design process.
